INSPIRATION BOARD MANUAL

I like to think of the brand style guide as your business bible. If you’re planning on expanding, the brand style guide will be useful in creating new graphics and marketing that is consistent with the brand. A brand style guide will help keep the brand uniform. If I had to use one word to describe branding, it’s consistency. Why is a brand style guide important? It’s a guide to keep your brand consistent. It’s a guideline for the design elements of your brand that showcase the mood and tone of the company.

INSPIRATION BOARD MANUAL

So what’s a brand style guide? It’s basically a manual for your brand. Just in case I’m not available or needed as a designer for retainer, it’s the perfect way for clients to keep expanding their brand consistently. I think it’s one of the most important things to provide to keep the brand uniform. One of the things I provide in my brand package is a brand style guide. What do you think? Are you for letting the clients choose their own images or do you choose the images yourself? Not only that, but they are still part of the process because I want their input when I give the client brief. Even though I want the clients to feel like they are part of the process, I know that I would save a lot more time doing it myself. I think in the future, I will definitely start choosing the images myself. If I had a stylist or a personal trainer, I would want to add input for my likes or dislikes. Personally, I like to be a part of the process. I like that the client is part of the process. They are part of the processįor me, this is the biggest pro. They also know what direction their company is going. Some clients know exactly what their target audience want. Sometimes, they know what their audience wants The Pros of letting the clients choose their own images 1. You have to think about your brand and who you want to attract, not about your personal likes and dislikes. I’ve had a client choose images by her own style instead of by her target audience’s style. You’re thinking, the client is always right, right? This isn’t always the case. In the end, I had to choose all the images. She just started randomly picking images or dragged her feet with this process because she didn’t know what to do. I had a client who didn’t understand what images to pick for their brand. Client’s don’t know what images to choose I know that I always have to go through the process of explaining what it is and how it helps the design process. Most people don’t know what an inspiration board is used for. Client’s don’t know what an inspiration board is The Cons of letting the clients choose their own images 1. Then we use that as a reference to create designs consistent with the brand style. Designers use it to find the style for branding a client’s business.Ī lot of designers, including myself, create a Pinterest board and have client’s pin images that fit their brand. An inspiration board or mood board is used to gather ‘inspiration’ for the design process.

Inspiration board